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From a brand architecture perspective parent brands are usually known as the “corporate brand” or even technically speaking the “holding company.”

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The Language Of Branding: Brand Architecture - Branding Strategy Insider

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Brand architecture, Brand positioning strategy, Endorsed brand

Brand Management Strategy To Increase Awareness Brand Relationship Spectrum To Establish Strong Branding Approach Introduction PDF

The complete guide to brand architecture

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The Power of Sub Branding, and how you can leverage it!, by Thewitagency