Celebrities Energize Shapewear Market

Lady Gaga, who often wears underpinnings as apparel, along with Rihanna and Beyoncé help ignite demand for the shapewear category.

Jameela Jamil Shades Kim Kardashian Over Skims Maternity Shapewear

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Lizzo Makes Shapewear - The New York Times

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Shapewear Gets the Star Treatment - Iconic Collection

Grammy-winning singer Lizzo is launching a shapewear line called

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Famous Kardashian shapewear brand sneaks into first Austin

How celebrities and a cultural shift are powering the shapewear

How Celebrities Use Fame To Fuel Their Startups—And Then Hide

Ice Spice, Nessa Barrett, RAYE, Pinkpantheress Star in SKIMS Campaign

6 celebrities who have their own shapewear and activewear lines

Many Spanx: how did shapewear become a political battleground