Gen-Z favorite intimates brand Parade opens first pop-up

Parade made a name for itself as an online-only business, but now the company is testing out its first in-person retail experience in NYC.

Parade Wants to Recycle Your Used Underwear

New Underwear Brand Parade Debuts Swarovski Briefs

How Gen-Z-Founded Brands Are Changing the Intimates Industry

Marketing to Gen Z - The Essentials - Updated for 2022 - Contentworks

Pop-up retail: How pop-up shops benefit ecommerce brands

Parade's Concept Store Wants to Change the Intimates Shopping Experience — Riley Group Inc.

Chloe Cherry Fronts Parade's New:Cotton Launch

Gen Z's Favorite Underwear Brand Dropped a New Size-Inclusive Bra Line

Glossy Pop Newsletter: Threads is proving popular with beauty influencers - Glossy

How Gen-Z-Founded Brands Are Changing the Intimates Industry

Parade is the Gen Z brand changing the underwear game