Hoka Shoes Became a Mainstream Fashion Icon

Unpacking how Hokas went from being a niche running brand to a popular shoe that Harry Styles is sporting.

How Did Hokas Become So Popular? - The New York Times

40 Best Running Shoes Of The Last 40 Years - Road Runner Sports

High-tops and high fashion: How sneakers rose from street to chic

A History of Sneakers: How They Became Staples of Modern Fashion

Rihanna, Andre Leon Talley, Law Roach, more Black fashion icons

Nike Wants Your Sneakers to Fit Better, So It's Using AR

How an ugly American hiking shoe became cool in Europe

SYRO Shoes' Henry Bae and Shaobo Han on Asian Identity, Gender

13 Brands like Hoka [2024]

How Hoka Fends Off the Imitators

The history of sneakers: from commodity to cultural icon