How Gymshark Fostered an Online Brand Community That Led to Global Success

Gymshark is a leading fitness apparel company and was founded by Ben Francis in 2012 in his parents garage (and he was only 19 years old at the time!). Francis had a passion for fitness, and found a gap in the market for high quality and stylish gym wear that
Gymshark is a leading fitness apparel company and was founded by Ben Francis in 2012 in his parents garage (and he was only 19 years old at the time!). Francis had a passion for fitness, and found a gap in the market for high quality and stylish gym wear that was also affordable.  Today the company is recognized as one of the leading fitness apparel brands globally, with a massive and dedicated following on social media. The company continues to evolve, collaborating with athletes, fitness infl

Gymshark's Winning Strategy: UGC and Community for Growth

Community Case Study: Gymshark

How Gymshark Leveraged Influencer Marketing to Become a $500m Business, by Sonali Verghese, The Startup

Critical Audit of the Gymshark Website

Leveraging Social Influence For Positive Impact In Society

A better way to build a brand: The community flywheel

How Gymshark Leveraged Influencer Marketing to Become a $500m

The 8 Best Brand Communities and Why They're Successful

Unravelling how Gymshark 'lifts up' their social media presence

How Gymshark Scaled its Empire: The Role of Shopify in Its Success Sto

A better way to build a brand: The community flywheel