How Yoga Brand Lululemon Turned Fitness Into a Spectator Sport -- New York Magazine - Nymag

Just five minutes on my mat and I’ve already broken one of the yamas, the founding commandments of yoga put down by the guru Patanjali 2,000 years ago. The yama brahmacharya prohibits lust, but it’s a very hard commandment to follow, particular []

Lululemon's big stretch: As company pushes into areas like footwear and tries to win over men, some analysts fear trouble - The Globe and Mail

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How Yoga Brand Lululemon Turned Fitness Into a Spectator Sport -- New York Magazine - Nymag

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How Lululemon helped turn America into a nation of yoga pants

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Lululemon's big stretch: As company pushes into areas like footwear and tries to win over men, some analysts fear trouble - The Globe and Mail