How Fear of God became a rare US luxury brand success story: founder Jerry Lorenzo talks taking inspiration from faith, streetwear and DJ culture – and why he skips Paris Fashion Week

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America hasn’t produced many luxury companies lately but Lorenzo’s approach – building the main brand and a streetwear label Essentials side-by-side, and ignoring much of the accepted playbook – is bringing big results
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Fear of God is something of an exception as the only American luxury brand to successfully go global in recent years.

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How Fear of God became a rare US luxury brand success story: founder Jerry Lorenzo talks taking inspiration from faith, streetwear and DJ culture – and why he skips Paris Fashion Week

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How Fear of God became a rare US luxury brand success story: founder Jerry Lorenzo talks taking inspiration from faith, streetwear and DJ culture – and why he skips Paris Fashion Week

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