How Michael Jordan became a brand - Los Angeles Times

Michael Jordan remains the OG signature shoe king 16 years after his last NBA game and 21 years after his last championship.
Michael Jordan is permanently captain of the NBA Shoe All Stars. Did sneakers even exist before Air Jordan?

How Nike's Air Jordan 1 Became the Sneaker King - The Ringer

Michael Jordan: Biography, Basketball Player, Businessman

Air Jordan 1 History & Timeline: What to Know About Air Jordan 1

How Michael Jordan's Sneakers Shaped Basketball and Fashion History - Air Jordan Brand MJ

How Nike Perfected Sports Marketing with the Banned Air Jordan 1

Air' review: How Nike bagged Michael Jordan - Los Angeles Times

Kobe Bryant: Evolution of brash youngster to Hall of Famer - Los Angeles Times

The year in sneakers: The trends and stories that filled our timelines

All About Sonny Vaccaro, the Former Sports Exec Who Signed Michael Jordan to Nike

Preservative Tick Commotion is jordan brand under nike Unrelenting Cater not

The Last Dance': Kobe Bryant vs. Michael Jordan - Los Angeles Times