Understanding Lululemon's Business Model (LULU)

Lululemon has succeeded in marketing more than just fitness apparel. The company has strategies for continued growth, but it faces tough competition.

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

Company Summary (docx) - CliffsNotes

Lululemon Business Model - FourWeekMBA

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Peloton Shares Surge After Striking Partnership Deal With Lululemon

Lululemon Business Model - How Lululemon Makes Money?

Lululemon: MIRROR Should Accelerate Digital Business

Why Lululemon May Be in Trouble

Lululemon's Winning Formula

Strategies that led to raise of lululemon.