The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

TikTok 'deinfluencers' tap into trend for saving money, Social media

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The new TikTok trend is convincing people not to buy things

Mikayla Nogueira

TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post

Eleanor Crowther on LinkedIn: #udderlyamazingfarmers

Forget the influencers. Here come the 'deinfluencers

Forget the influencers. Here come the 'deinfluencers

Jennifer Dingman on LinkedIn: The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic

Revolution Beauty leans on TikTok to incubate its next big influencer, revolution make up

Forget the influencers. Here come the 'deinfluencers