1953 – Perma-lift and the Bullet Bra – Mid-Century Page

Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.

1953 – Perma-lift and the Bullet Bra – Mid-Century Page

I Dreamed I Was A.Maidenform Bra ad collection, circa 1949-1970

See the vintage 'bullet bra' look that was big in the '50s - Click

Fashionable Forties: Briefly about bras

50s bras - Gem

Perma Lift Bra - UK

Pin on Lenceria

50s bras - Gem

Perma-lift Shapewear Ads from the 1950's – Mid-Century Page

Perma-Lift Archives The Underpinnings Museum

1965 ORIGINAL VINTAGE PERMA-LIFT BRA Vintage Print MAGAZINE AD

Bullet Bras, Modern & 1950s Bullet Bras