RETHINK Retail #SHIFTHAPPENS Series 6

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This document discusses predictions and insights about the 2021 back-to-school shopping season from various retail and consumer experts. Retailers are expecting record spending on back-to-school items this year as shopping returns to a more normal pattern compared to 2020. However, there is still uncertainty around in-person learning and some consumers remain anxious. Retailers are utilizing convenient options like curbside pickup to make shoppers comfortable. Experts also note a permanent shift towards more online shopping and the growing influence of social media on consumers' shopping journeys.