MyFitnessPal Revenue and Usage Statistics (2024) - Business of Apps

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Before MyFitnessPal, anyone attempting to cut calories or monitor intake had to do it the old fashioned way, with a notebook and pen. Launched in 2005, the app provided a database of foods with precise nutritional values. Originally, co-founder Mike Lee built the app as a way to track his weight before his wedding, but started working on it full-time after interest from friends and family. It wouldn’t be until 2009, when MyFitnessPal launched on iOS, that the app exploded in growth. Adding millions of users a month, Lee quickly moved from a startup mentality to a fully-grown business, expanding to over 100 countries and adding thousands of unique food items, dishes and restaurants to the database. The focus was solely on tracking calories, with