Case Study #1: Spanx — Covering women's butt, by StartMode

Overview: Spanx is a woman’s undergarment company that has grown from comfortable pantyhose to adding other offers like bras, underwear, leggings active & more. It was founded in Atlanta in 2000 by…
Overview: Spanx is a woman’s undergarment company that has grown from comfortable pantyhose to adding other offers like bras, underwear, leggings active & more. It was founded in Atlanta in 2000 by…

PDF) From the corset to Spanx: shapewear as a marketplace icon

How the Founder of Spanx Turned an Idea Into $1 Billion

Spanx introduces new butt shapewear to keep your behind looking

My own butt' Spanx inspiration: Billionaire inventor

PDF) From the corset to Spanx: shapewear as a marketplace icon

Spanx Makes World a Better Place "One Butt at a Time"

Spanx founder's look-good feel-good story

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