Tesco Brand Guarantee ad vetoed by ASA following Sainsbury's

A national press campaign promoting Tesco's price-matching Brand Guarantee scheme has been spiked by the Advertising Standards Authority (ASA) following a complaint from Sainsbury's, who said the ad was "misleading".

Sainsbury's gets green light to Appeal ASA ruling on Tesco Price

Tesco Price Promise under investigation as Sainsbury's and

Advertising Standards Authority rules for Tesco in spat with

Britain's Tesco rapped by watchdog over plant-based products ads

Misleading” Tesco plant-based food advert banned by ASA

Tesco, Sainsbury's, Morrisons, Asda and Lidl issue urgent product

ASA issues contrasting rulings on Tesco and Sainsbury's plant

Tesco beats Sainsbury's in advertising price-match scrap

Coronavirus: Sainsbury's, Asda, Tesco grocery restrictions and

Sainsbury's steps up Tesco price match battle with ads

Strategy spotlight: Five ways Sainsbury's will stand out in a