The brands you'll find at the new JCPenney Beauty concept will

Who knew there’s halal makeup? And heck yeah, there’s sunscreen for dark skin. Entrepreneurs have blossomed with ideas inside the beauty business.

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JCPenney Beauty

The brands you'll find at the new JCPenney Beauty concept will surprise you

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Logan Valley Mall - Introducing JC PENNEY BEAUTY - GRAND OPENING OCTOBER 21! It's here! An all-new space for every way you glow. Join the celebration and shop your favorite brands, plus