Brands Target Tween Girls In Bid To Keep Them As Longtime

Brands increasingly see tweens as a distinct consumer group. From menstruation products to underwear, advertisers are targeting young girls in an informal tone to gain loyal customers earlier on.

No charges in fight involving Nex Benedict, Tulsa DA says

Target launches 'tween' brand in time for back-to-school rush

Moment sobbing transgender student Artemis Langford discovers court bid to block her from joining sorority has failed, after denying she's predator who stared at girls while sporting erection

When a Tampon Ad Says Nothing About Toxics

Ta-da! We're Unveiling Our First Tween-Focused Lifestyle Brand Just for Girls

Do school dress codes end up body-shaming girls?

Longtime Investment Banker Andrew Shore On What Investors Want From Emerging Brands And The State Of Beauty M&A

“I want to fight”: LGBTQ Texans ready for legislative session as GOP lawmakers target them in dozens of bills

18 Best Cheap Gifts For Teenage Girls