The Brand Identity Prism: What it is and How to Use it
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The Brand Identity Prism is a marketing model that represents the six key elements that make up brand identity. In this article, we'll break down the 6 elements of the Brand Identity Prism, show you examples and help you implement them into your brand.
The Social Lions on X: Jean-Noel Kapferer created the Brand Identity Prism concept in 1986. The prism's objective is to help brands identify different aspects of their identity and make them work
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