Zara Reveals New Logo Design by Baron & Baron

French branding consultancy Baron & Baron has created the new logo design for Spanish fashion label, Zara. An evolution of sorts of the company's old logo in that it remains an all-caps serifed typeface, the revised wordmark nevertheless incorporates condensed, overlapping lettering as well as more vertical proportioning than the previous design. In point of

Zara logo gets controversial revamp by Baron & Baron

The brand new Zara logo by Baron & Baron

Zara Changes Its Logo

ZARA's new logo squeezes out criticism from other designers

Zara Dezeen

Fabien Baron redesigned Zara's serif logo and a new typographic debate has begun

Fabien Baron redesigned Zara's serif logo and a new typographic debate has begun

Zara Reveals New Logo Design by Baron & Baron

Zara just revealed its new logo and everyone is roasting it - PopBuzz

Zara Reveals New Logo Design by Baron & Baron