Shein: the Success and Paradox behind the Most Popular Online Shopping App, by Roxanne Jiang, Marketing in the Age of Digital

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Overtook , Shein is now the most downloaded shopping app in the U.S. since May 2021. Valued at $47 billion for an expected IPO in 2022, its brand story is one you can’t miss. Delving into…

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Shein: the Success and Paradox behind the Most Popular Online Shopping App, by Roxanne Jiang, Marketing in the Age of Digital

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Creating an Urban Middle Class- Social Engineering in Beijing, PDF, China

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Volume 113 Issue 11 by The Stuyvesant Spectator - Issuu

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Microsoft: Piggyback Ride The Viral Marketing With Newsjacking, by Roxanne Jiang, Marketing in the Age of Digital