Peloton's rebrand and new offerings 'a smart shift' after years of tumult

The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.

Seasonal Trends and a Recall Prompt Drop in Peloton

Suzy Monford on LinkedIn: Peloton's rebrand and new offerings 'a

Peloton relaunches brand, subscription pricing and app

On Fire Marketing on LinkedIn: Peloton's rebrand and new offerings 'a smart shift' after years of tumult

Peloton's Brand Relaunch is here, along with Peloton App Tiers, a

Peloton, Lululemon Shift Gears to Respond to Changing Landscape of

Brian Kirkbride on LinkedIn: FitLab Announces Acquisitions of

Peloton The Drum

Marcella Larsen on LinkedIn: Peloton's rebrand and new offerings

Peloton relaunches brand, subscription pricing and app

Peloton Reintroduces Itself For Anyone, Anywhere

Peloton The Drum

Peloton's Rebranding and How It's Shaping a Fitness Revolution

Peloton is trying to rebrand itself as more than just a bike company

Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover