How to find your brand's functional and emotional benefits

In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketi

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When do I lean on a functional benefit versus an emotional benefit?

How to find your brand's functional and emotional benefits

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Functional and emotional benefits