How a century-old luxury brand like Gucci won over Gen Z

Gen-Z and Fashion in the Age of Realism - BoF INSIGHTS

Case Study: Gucci's Web3 Playbook - by Marc Baumann

5 Things to Know to Win Over the Luxury Gen Z Consumer

How luxury brands are targeting Gen Z

Gucci - Wikipedia

Designer campaigns: 5 PR strategies for luxury brands - Agility PR Solutions

Bio Exam Two.docx - Bio Exam Two Lecture 10: Introduction to

Luxury brands struggle because they don't understand anything about Gen Z — Équité

Why Luxury Brands Are Racing to Embrace E-commerce - Knowledge at Wharton