Push-up bras flop as big boobs fall out of fashion - and they're

Sales at John Lewis have been down 44 per cent year-on-year but non-padded bras have risen by 20 per cent.  The change is believed to be because of non-curvy celebs such as Cara Delevinge with fewer women wanting a cleavage.

Push-up bra sales sag as big breasts fall out of fashion

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