How toys became gendered – and why it'll take more than a gender-neutral doll to change how boys perceive femininity

Mattel created a new line of dolls because of research suggesting kids don’t want toys ‘dictated by gender norms’ – but supplanting those norms will take a lot more than that.

Are All These Diverse Dolls Actually Making a Difference for Kids' Self Esteem?

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What the Research Says: Gender-Typed Toys

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