Hello Boys': How Wonderbra caused global fever and won the bra wars

Wonderbra’s Hello Boys campaign from 1994 is considered one of the most iconic ads of all time. But it almost didn’t happen – until Eva Herzigová walked into the room.

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Wonderbra: Hello Boys gets its third incarnation – The Stable

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Remember when these 1990s Wonderbra ads shocked the world?

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Hello Boys': How Wonderbra Survived the Bra Wars

Dating after 50 Archives - Melani Robinson

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Rhonda's Escape: Hello Boys - The Bra That Made History

Wonderbra lingerie celebrates 20 years since THAT advert with