Back when I started Spanx (over 20 years ago) I had no money to advert

70.2K Likes, 111 Comments. TikTok video from Sara Blakely (@sarablakely): “Back when I started Spanx (over 20 years ago) I had no money to advertise. Like none! I was up against billion dollar companies with endless ad budgets… and there really was no internet! I had to think of the cheapest way I could spread awareness about my product. One of the ways was to wear a t-shirt. That’s right … a t-shirt! I went to the t-shirt shop bought a black shirt and had S-P-A-N-X ironed on. I wore it almost every day for 7 years. When you cant afford a billboard, you become your own billboard. I wore it with white pants (and Spanx shapewear underneath of course). This was my uniform. Even if it only prompted someone to ask, "what's Spanx?" It was a way for me to talk about the brand. Spanx didn’t advertise for the first 16 years in business. We grew completely by word of mouth, and eventually became a household name, and a category leader. What’s the moral of the story? Never underestimate the power of a t-shirt… and starting small but dreaming BIG! #Spanx #Entrepreneur #MakeYourOwnLuck #WhatItTakes #TheseBootsWereMadeForWalking”. These Boots Are Made for Walking - Ivan Wyszogrod.

Skims vs. Spanx review: Which shapewear is better? - Reviewed

Soma - Enbliss - Soma

Spanx Isn't Having a Presidents Day Sale, but We Found Deals Up to 70% Off

Back when I started Spanx (over 20 years ago) I had no money to advertise. Like none! I was up against Billion dollar companies with e

Buy Spanx Higher Power Shorts - High-Rise Waist Shapewear, Tummy Control, Breathable and other Control Panties at . Our wide selection is

Spanx Higher Power Shorts - High-Rise Waist Shapewear, Tummy Control, Breathable

We reviewed Spanx bestselling leggings. These are our favorites

The 21 best shapewear of 2024, according to experts

Spanx employees given $10,000 and two first-class plane tickets

The Spanx Story: What's Underneath the Incredible Success of Sara Blakely's Billion Dollar Empire (The Business Storybook Series): 9781400216116: Wetzel, Charlie, Wetzel, Stephanie: Books