Women's sports popularity is growing, according to Nielsen study - Global Sport Matters

Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.

Global Interest in Women's Sports is on the Rise - Nielsen Sports

Women's Sports: Going From Strength to Strength - Nielsen Sports

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Sexualization Of Women In Sports Extends Even To What They Wear : NPR

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Australian women's sport popularity is growing, in broadcast and fan base

Invest in Women's Sports - Athelo Group

There is a real and growing demand for more women's sport in the UK - Nielsen Sports

Why brands must rethink their approach to women's sports sponsorship

What pro sports should learn from resilient women athletes post-pandemic

FanDuel, DraftKings Try to Reach Women Sports Fans

Live sports on TV and streaming boost female athletes - Los Angeles Times

Popularity Of Women's Sports Surges Approaching 50th Anniversary Of Title IX

Soccer Is the World's Most Popular Sport and Still Growing - Bloomberg