Morphe's Jeffree Star split shows high risk of reliance on influencers

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

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Morphe is no longer selling the Shane Dawson x Jeffree Star Conspiracy collection

jeffree star - Makeup

Jeffree Star - Tools & accessories

Jefree Star - Makeup

Beauty Influencer Jeffree Star Sees Success With Cosmetics Line

Influencer-Enmeshed Beauty Brand Morphe Ceases All Ties With Jeffree Star - Tubefilter

Morphe Cosmetics Cuts Ties With Jeffree Star

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Jeffree Star Dumped by Morphe Cosmetics Amid Mounting Criticism of the Makeup Mogul

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