What my underwear drawer reminds me everyday about juggernaut branding

(Spoiler alert: I make no promises, but within the next few minutes, I’m likely to answer the question “boxers or briefs?” And by spoiler, I mean your appetite.) In my work, I help build brands.

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What summer camp taught me about the power of simplicity

Troubled retailer Sears quietly reopens two stores. What is behind the comeback?

Troubled retailer Sears quietly reopens two stores. What is behind the comeback?

Guest Post: Myndi Shafer * The Underwear Drawer