Everlane launched underwear with a 30,000 person waitlist

New York-based brand Everlane launched a new underwear collection on Monday. The waitlist was nearly 30,000 people long before it went on sale.

Everlane's Promise of 'Radical Transparency' Unravels - The New York Times

Everlane Launches First Underwear Collection

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Everlane Drops Lingerie With a Waitlist Climbing 30,000 - You Can Shop Everlane's No Frills Lingerie Line Today

Everlane Drops Lingerie With a Waitlist Climbing 30,000 - You Can Shop Everlane's No Frills Lingerie Line Today

Everlane Drops Lingerie With a Waitlist Climbing 30,000 - You Can Shop Everlane's No Frills Lingerie Line Today

Everlane Launches First Underwear Collection

Everlane launched underwear with a 30,000 person waitlist

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